When eBay buyers go online to shop, do they know what they are looking for? In most cases, I would say – yes, but it’s easy to get lost in all the active listings. Lucky for them, you can help!
Steve Jobs is famous for doing zero market research at Apple. He thought that customers had no clue to what they wanted. This goes for the eBay shopper as well! I’m not saying that us “sellers” need to invent a new life changing product like Steve did, but there is an easy way to open an eBayer’s eyes to your product.
With that said, there’s a small trick I use when repurposing a product on eBay. This step opens up my item to a whole new group of eBay buyers that probably wouldn’t have seen my item. So what’s the trick? Well, the trick is to use the phrase, “Great For…”, and then suggest a use for a product. For example, I found a Cast Iron “Mickey Mouse” Muffin Pan. I tried to sell it as is, but no one was interested. That was until I changed the description to “Cast Iron Mickey Mouse Muffin Pan – Great For Disney Birthday Parties.” That opened up a whole new niche for me. Not only was I selling to the collectors, but I now am selling to buyers looking for birthday ideas! I got great feedback from the customer, and she thanked me for the suggestion. I doubled the amount I thought I was going to get for it, so from there on, I was sold!
It’s fun to go to eBay and type in “Great For” in the search bar and see what results you get. Some people have great ideas, and it helps me stay creative with my listings. Before we take a look at a listing, you can check out the “Great For” search results HERE.
Okay, let’s take a look at how adding “Great For” helped a seller make more money.
These are similar listings, but one has “Great For Bridal Showers, ” and one does not. If an eBay buyer was looking for Bridal Shower ideas, then guess what listing popped up? This technique will greatly enhance your chances of your item being bought! Give it a shot and let us know how it worked!
For more tips and tricks (plus a list of what to sell), check out, “The Keys to a Successful eBay Business” HERE