We are all WORLDWIDE Entrepreneurs! We can sell to any country and to any person who wants our item – but how do you market to the ideal customer? Over the years, I’ve developed the skill of spotting trends on the items I sell. For example, there is seasonal, size, and more importantly, location trends.
Over the past few months, I’ve been trying something – an experiment. This experiment has proven to be quite eye-opening and has changed the way I connect with my customers. Here was the problem. Since the middle of summer, I started to see a slow down on the sales of my polo shirts. I knew that summer was ending, but I refused to let my sales do the same. As it grew increasingly chilly here in midwest America, I started to see a trend. 99% of my Tommy Hilfiger shirts were sold to only one place – Brazil.
With sales declining, I realized that I was selling one Tommy Hilfiger shirt sporadically throughout the month. This was when I decided to make a change. Knowing that almost all of my sales went to Brazil, I realized that I needed to market directly to them! There are thousands of these Tommy Hilfiger shirts on eBay at any time, and mine looked exactly like the rest. So here is my secret! I added a few strategic words to my description and secondary titles in the native language of Brazil, Portuguese!
My listing had all of the standard size and measurements descriptions in English, but I added one sentence towards the top of the description “Esta camisa de golfe é muito bom, e eu navio ao Brasil rápido e muitas vezes! Lance com confiança. Muito obrigado!”. That translates into “This golf shirt is very nice, and I ship to Brazil fast and often! Bid with confidence. Thanks!”. Of course, I have no idea how to speak or write in Portuguese, so I use the Google Translator Widget found HERE.
Since I have started doing this, my Tommy Hilfiger sales almost tripled! Remember to Think Different and astonishing things will happen!
For more tips and tricks, check out “The Keys to a Successful eBay Business” HERE.