How I Tripled My Sales By Speaking The Correct Language

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We are all WORLD WIDE Entrepreneurs!  We can sell to any country and to any person who wants our item – but how do you market to the ideal customer?  Over the years, I’ve developed the skill of spotting trends on the items I sell.  For example, there are seasonal, size, and more importantly, location trends.

Over the past few months, I’ve been trying something – an experiment.  This experiment has proven to be quite eye-opening and has changed the way I connect with my customers.  Here was the problem.  Since the middle of summer, I started to see a slow down on the sales of my polo shirts.  I knew that summer was ending, but I refused to let my sales do the same.  As it grew increasingly chilly here in midwest America, I started to see a trend.  99% of my Tommy Hilfiger shirts were sold to only one place – Brazil.

untitled-pictureWith sales declining, I realized that I was selling one Tommy Hilfiger shirt sporadically throughout the month.  This is when I decided to make a change.  Knowing that almost all of my sales went to Brazil, I realized that I needed to market directly to them!  There are thousands of these Tommy Hilfiger shirts on eBay at any time, and mine looked exactly like the rest.  So here is my secret! I added a few strategic words to my description and secondary titles in the native language of Brizal, Portuguese!

My listing had all of the standard size and measurements descriptions in English, but I added one sentence towards the top of the description “Esta camisa de golfe é muito bom, e eu navio ao Brasil rápido e muitas vezes! Lance com confiança. Muito obrigado!”.  That translates into “This golf shirt is very nice, and I ship to Brazil fast and often!  Bid with confidence.  Thanks!”.  Of course, I have no idea how to speak or write in Portuguese, so I use the Google Translator Widget found HERE.

Since I have started doing this, my Tommy Hilfiger sales almost tripled!  Remember to Think Different and amazing things will happen!

For more tips and tricks, check out “The Keys to a Successful eBay Business” HERE.

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Increase Your eBay Sales With This Common Item

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I surprised myself when I found the Panasonic Electronic Pencil Sharpener niche.  I was just strolling through a thrift store when I saw an item that was not out of the ordinary.  I have passed over it many times before.  For some reason this time was different.  I had a nagging voice in my head that said: “If you check it, money will come.”  I made that last part up, but I still felt the urge to check the eBay completed listings.  When I did, I was surprised to find out that these were in high demand!  All the listings were sold, and they sold for a decent amount of money.  I thought back to all of the electronic pencil sharpeners I have passed up and wondered how many were Panasonic.

In case you were unfamiliar with the pencil sharpener industry, let me fill you in.  Panasonic is the top of the line brand when it comes to these things.  The leading businesses who need electronic pencil sharpeners only look for Panasonic because of the perfect sharpness of the pencil that it can produce.  They say that Panasonic takes sharpening to another level (not kidding).  Panasonic uses thick plastic which makes them stronger and more durable throughout the years.  Many sketch artists say that they will only use this brand because of the sharp stainless steel blade.

So how much are these worth?  Since I now know how popular these are, I have found quite a few.  You can usually get them for $1 – $4, and they can sell for as much as $60!  Here are some completed listings:

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Make sure you don’t overlook the old Panasonic Pencil Sharpeners because they can go for even more money than the new one’s today!  You should be able to find these at thrift stores, garage sales, or even marked down to clearance at some office supply stores!  The lesson I have learned from this is never to assume that an item is worthless.  If you have a feeling, look it up!

Easy to Find – Money Maker

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The Sony Walkman – this brings back good memories. Walking down the street, listening to the latest MC Hammer cassette tape. I thought I was cool! I remember when I bought my first Sony Walkman. It was the latest and greatest technology, and I could either listen to FM radio or whatever tape I could carry. When I was done listening to the first side I simply flipped it over to side B. Technology sure has advanced since then, but the Sony Walkman is still in high demand!

Sure there are “newer” digital versions of a Sony Walkman that allow you to play MP3’s, but those are not the ones that sell well on eBay. The vintage Sony Walkman (from the 80’s) is what’s HOT! There are a few reasons why people want these beautiful electronics again, and it may not be why you’d think. I have sold many of these on eBay before, and just out of curiosity, I asked the buyer why they wanted an old Sony Walkman. Here is what they said:

1. Battery Life: A couple of buyers stated that they only wanted it for the FM radio and that the Sony Walkman has the best battery life.

2. Collectors: I had some buyer tell me that they are just a fan of older technology, and they wanted to add it to their collection.

3. Party: One other buyer told me that they are going to an 80’s party and wanted it as an accessory.

I’m sure there are other reasons why people want these, but whatever the reason is, I am happy to sell it to them! Let us take a look at some completed listings:

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As you can see, the Vintage Sony Walkman is worth some real money! So where do you find these? The answer is, EVERYWHERE! A lot of people don’t understand the value of the Walkman, so they sell them for $1 at garage sales or $2 at thrift stores. Even some people on eBay will do a buy it now for under $5.

Make sure you are paying attention to the model of the Walkman, and utilize the Completed Listings feature. Not all Walkman’s are worth the same amount, and of course, the older, the better. Try to stay away from any cassette Walkman’s that have a digital display. Those are too new. Lastly, make sure it works. You may have to buy a cassette tape from Goodwill for $.50, but it will be worth it. The last thing you want is to have an angry buyer!

f you are wanting more tips and tricks, you can get my ebook, “The Keys to a Successful eBay Business” HERE

Sometimes holding on to a product is more profitable!

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When selling on eBay, my official motto is to “Flip an item as fast as possible,” but in some cases, it may pay to be patient.  You may have an item that is easy to find right now, but it could be seasonal.  When the supply dries out, the profit should go up, right?  That’s not true in all cases, but if you do your research, you could walk away with much more money!

5a97fece-b691-404e-a39d-2ebeb92e9601-2878-0000030833421e07_tmpLet us take a look at a recent purchase I made.  Not too long ago, I was walking through a store with my wife when I found a huge lot of FrankenBerry cereal on clearance for $1.  This typically is a Halloween item, but since the holiday was over, the store seemed to think that the demand would go down.  I pulled out my handy smartphone and checked the completed listings on eBay.  I wasn’t that thrilled with the results so I kept on walking.  Then it hit me – clearance items usually mean that the stock will be gone soon.  So, the true FrankenBerry fans will be out of luck, and with supply & demand, I’d more than likely be able to make a profit.  Instead of listening to my instinct, I pulled up one of my new favorite apps, Terapeak.  I was able to see that I was right; a few months after Halloween, each box spiked to between $5.50 – $9 a box. So, against my wife’s wishes, I bought all 120 boxes for $1 each (at Target)

It’s not like these are selling like crazy on eBay, so I had to develop a strategy to sell these before August 2017 (that’s when they expire). Here is what I found:

  • They are selling better in the United Kingdom than in the United States, so I decided to add UK visibility to my listing.
  • The current average sale price right now is $5.99 with $16.50 shipping to the UK, so I decided to sell them now for that amount. According to USPS, it will only cost $12.50 to ship the box there – that will leave me a profit of $5.37 per box.
  • According to Terapeak, this number will grow throughout the year, so even if I only make $5.37 per box, I will have made a $644 profit on FrankenBerry cereal.
  • I am using more sources than eBay to sell this product (Amazon).
  • If all else fails, I have a lot of FrankenBerry to eat.

Thanks to TeraPeak, in this case, I have the knowledge that my product will probably sell for more in a few months, but since I have so many boxes, I think I am going to start selling them now. If you have never used TeraPeak before, I suggest you at least check it out.

Have you ever had an item that you sat on for awhile to make more money later on? If so, what was it and was it worth it?  Lastly, please subscribe to this blog for more updates :).

Want an easy sale? List some Hair Curlers!

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I’ll never forget the first time I was shopping at Goodwill and found a pair of the blue Remington Tight Curl Curlers. If it wasn’t for the TalkBoy sitting right next to these money makers, I probably would have walked right past them.  At the time, selling items from Goodwill was completely new to me.  In order to find out whether or not I could make money – I had to check the completed listings on the eBay mobile app.  My mouth almost dropped when I saw that those same curlers were selling for over $50 used. Goodwill was selling them for only $2, so I knew it was a home run.  But why?

The Remington Tight Curl Curlers are not the only set that will bring you in the big bucks. Let’s take a look at a few that have recently sold, and pay attention to the titles of each of these completed listings. You will see a theme. Every listing makes reference to Pageants. These old and used hair curlers provide the perfect curl for the toddler and tiara type of shows. It doesn’t matter that they are used, if it helps win the competition, then the parents will fish out the dough.  Take a look at a few of the sold listings below:

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This is an excellent time to point out the value to checking every “eye-catching” item at thrift stores. You truly never know what an item is worth to someone else! Using this type of thinking has to lead me to some crazy finds in my day. Here is a list of my most interesting finds:

  1. A box of tampons: YepI bought for less than a dollar and made over $60.
  2. Three bottles of cleaner: It was to be used in a machine that was discontinued. (Bought for less than a dollar per bottle and make over $30 each.)
  3. Water damaged ink: I found several boxes of old ink that were heavily water damaged for less than $3 each. I sold most of them for $30 and some for over $50. It turns out that they were solid ink bars and the water did no damage.
  4. Old Coke rugby shirt: This shirt had several holes and looked like it was worn in an actual rugby game. Bought it for $4 and sold it for $150.
  5. Electronic Face Shocker: That’s not the real name, but it does a good job describing what it does. It’s called a face exerciser. I found it in a zip lock bag for .50 cents and sold it for $70.

I really could go on and on, but the point I’m trying to make is that you can’t judge a book by its cover. It may not look like much to you, but someone else may be willing to pay big bucks for it! What is your craziest find?  Share in the comments below.

Hey – If you like these posts, subscribe to this blog 🙂

Holiday Success and The Brass Belt Buckle

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I must say, I enjoyed my vacation very much, but I’m glad to be back! Even when I’m not eBaying and “taking a break”, I still feel the itch to look something up and see if I can make money. This drives my wife crazy, and it’s something I really need to work on. We all need to turn eBay off in our minds once in a while. With that said, this time of year is our time to shine as eBay entrepreneurs. If you played your cards right, orders should have been flowing in and your PayPal account should be growing!

I took three different approaches this Holiday season, and it really paid off!

1. One Hot Product: This year I decided to focus most of my efforts on finding one hot item. This needed to be something that was niche enough that I wasn’t bombarded with competition, but popular enough to make several sales a day. I also needed to make sure that I had an inventory source that could keep up with the demand. This year I really hit a home run! Somedays I was shipping out 30 boxes of this particular item! My strategy was to price low enough to encourage shoppers to buy from me, but high enough to average out $10 per item. I’m still making sales on this product, so I’m not going to share what it is just yet, but once the sales are dead I’ll let you know. This will help you with next year sales and finding niche items in general.

2. SaleHoo: This is the first Holiday Season that I used SaleHoo as a inventory source, and I couldn’t be happier. About 20% of my sales came from inventory that I got by using SaleHoo. About half of them were drop shipping items, and then the other half were wholesale items that I bought beforehand. I initially was nervous about buying wholesale items in bulk, but the risk paid off. Most of my wholesale items were bought from one merchant that sold gag gifts and party supplies. Who would have thought that the rattlesnake egg prank, can nuts prank, fake loto tickets, and various other gags were popular to give as Holiday gifts. If you haven’t checked out SaleHoo yet, Cick HERE! You won’t be disappointed.

3. Thrift Store: Although getting eBay inventory from online retailers is much easier than sourcing at Thrift Stores, there still is something really exciting about finding home-run items at a Goodwill! This is something that I love to do, and most of the time, you can find an item that pays out much more than those at a retail store. I have told many stories of different items I’ve found and how they have brought me in a lot of cash, but one item that took me by surprise was in a box that I found over my break. I was driving by a Goodwill and decided to stop in. I gave myself 2o minutes tops, then I was going to leave. The very first aisle I go down had a box of old brass belt buckles. This is something that I know nothing about, but it still pulled my interest enough for me to check eBay’s competed listings. I was blown away when I found out that most of the items in the box were going for $30 or more! These are definitely on my radar now!

It’s important to remember that the Holiday Shopping Season actually extends into January, so keep going! Many people will be receiving eBay gift cards as a present, and will be looking for you to sell them your item.